Privacy Policy
Effective Date: 30 May 2026
At BetterCause, we believe informed choices start with trust. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our Platform. Questions? Contact us at bettercause@afinitiative.org
1. Collection of Personal Information
We collect personal information in the following ways: information you provide directly, information from third parties, and information collected automatically when you use the Platform.
(a) Information You Provide
Account Information — when you create an account, we may collect your name or display name, age and country, email address, and password or authentication credentials.
Preferences and Profile — to personalize your experience, you may optionally provide dietary preferences or restrictions, beauty, food, or lifestyle preferences, and ethical preferences (e.g., cruelty-free, fair-trade, ingredients to avoid).
Communications — if you contact us via email, Instagram, or in-app support, we may collect your email address and the content of your message.
(b) Information from Third Parties
We may receive limited information from app store providers (Apple App Store, Google Play) for subscription status or performance analytics, and from crash-reporting services. We do not receive payment card details from these providers.
(c) Information We Automatically Collect
- Device type, operating system, and app version
- IP address (used only for approximate location and security)
- Features used and interactions within the app
- Product scans, searches, or views (aggregated or pseudonymized)
- App performance data (crashes, load times)
We do not track precise real-time physical movement.
(d) Aggregated and De-Identified Data
We may create aggregated or anonymized data from personal information to improve app features and understand usage trends. This data does not identify you.
2. Use of Personal Information
We use personal information to:
- Provide and operate the BetterCause Platform
- Personalize product insights, preferences, and recommendations
- Maintain and improve app functionality and user experience
- Respond to inquiries, feedback, or support requests
- Communicate updates, feature changes, or important notices
- Monitor and prevent misuse, fraud, or security issues
- Comply with legal and regulatory obligations
BetterCause does not sell personal information.
3. Sharing of Personal Information
Service Providers
We may share information with trusted third-party providers who help us operate the Platform — such as cloud hosting, analytics, and customer support tools. These providers may only use personal information according to our instructions and are contractually required to protect it.
Legal and Safety Reasons
We may disclose personal information if required by applicable laws, legal processes, or to protect the rights, safety, or security of BetterCause, our users, or others.
Business Transfers
If BetterCause is involved in a merger, acquisition, or asset sale, personal information may be transferred as part of that transaction. We will notify you of any material changes.
4. Data Security and Retention
We take reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or alteration. However, no system is 100% secure. If you believe your account has been compromised, please contact us immediately.
We retain personal information only as long as necessary to provide the Platform, meet legal or regulatory requirements, and resolve disputes. You may request deletion of your account and personal information at any time.
5. Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information
- Withdraw consent where processing is based on consent
- Object to or restrict certain uses of your data
Contact us at bettercause@afinitiative.org to exercise these rights. We may need to verify your identity before processing your request.
6. Children's Privacy
BetterCause is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
7. Cookies and Tracking Technologies
If you use our website, we may use cookies or similar technologies to enable basic site functionality and understand usage and performance. You can control cookies through your browser settings. Our mobile app does not use third-party advertising cookies.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app or by other appropriate means. The updated Policy will always be posted with a revised effective date.
9. Contact Us
Email: bettercause@afinitiative.org
10. Supplemental Notices
Depending on your jurisdiction, additional privacy rights may apply (such as under GDPR, CCPA, or similar laws). We aim to honor applicable privacy rights regardless of location and encourage you to contact us with any concerns.